ALEXANDRIA, VA – The National Beer Wholesalers Association (NBWA) is seeking nominations for the Second Annual Brewer Partner of the Year Award. The award recognizes the brewer who does the best job producing great beer; building strong partnerships; providing valuable education; and offering support to their distributor customers in order to grow their brands and get their beers to market. The award will be presented during NBWA’s 79th Annual Convention, September 25-28, 2016, in Chicago, Illinois.
NBWA distributor members and brewers are invited to nominate any brewer they believe is deserving of the award. Nominations will be accepted until July 15, 2016.
“Independent beer distributors across the country take great pride in working with innovative brewers of all sizes to provide unprecedented choice and variety to American consumers,” said NBWA President and CEO Craig Purser.
“With more than 4,000 brewers in operation today, independent distributors are fortunate to work with many different brewers who make great beer, provide valuable sales and marketing assistance and work arm and arm with their distributor partners to bring beer to market,” Purser added. “And distributors are partnering with more brewers than ever before. According to the most recent NBWA Distributor Productivity Report, the average distributor is carrying more than 980 unique beer SKUs from more than 35 different breweries.”
“We are excited to recognize the innovative brewers who do the best job working with their distributor partners to build brands and engage consumers,” Purser said.
In addition to the Brewer Partner of the Year Award, two runner-up awards, the Brewer Partner Sales Execution Award and the Brewer Partner Marketing Innovation Award also will be presented.